This is a guest blog entry from Karin Gerber.
You have to admit with billions of users, social media clearly became the major spot to gossip and share information. This can be especially helpful if you\’re a business looking to attract new customers or keep informed of the ones you currently have. One would assume this is the way to go, and while social media is good to use for your business, you don\’t want to make it the only source of news for your current and potential future customers.
Remember, social media is favorable to use as a tool in your business, not as a replacement. For those companies that exclusively depend on social media as a means of communicating with their customers might end up with a not-so-welcoming surprise one day should the socializing website have \”technical difficulties\” and lose your business page. How do you communicate now? What happens to your followers?
To avoid these issues, businesses should always have their own website and mailing lists outside of social media that they can control. This is vital to owning your own business, both sensibly and socially.
\”Your Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, and any other fans/followers should have frequent opportunities to come back to your [web]site for content they can only find there, and to subscribe to your email list for even more premium content. Think of social sites as trade show booths. They’re excellent places to spark conversations, find new leads, and spread the word about what you do. But you still have an office where the main work gets done.\” (Copyblogger)
You want to be the one to master the online-world of your business\’ existence. You don\’t want your business to only depend on social media in order to communicate and survive, no matter how popular the networking site is. Just because a social site is popular now doesn\’t mean it will last forever. All it needs is a good competitor or a change in business practice. Look at what happened to MySpace and what could have happened to Instagram.
In other words, don\’t put all of your eggs in one basket when it comes to your business and social media.