Last week we pointed out that there are plenty of big name brands in the Windows Store already and today Microsoft released details about some additional global brands that have decided to take advantage of Windows 8 and its new app delivery feature to address not only their needs as a company but to also provide a means to interact with their customers.

From offering partners sneak peeks at TV shows and movies, to staying in lockstep with consumers at retail, to helping keep workers safe by preventing construction site incidents, these companies are discovering how Windows 8 apps can improve the way they do business.

Here are descriptions from each of the new apps that these companies have developed:

Twentieth Century Fox Television Distribution

Twentieth Century Fox Television Distribution, a division of Twentieth Century Fox responsible for the global distribution of its library of television series and feature films, has developed a Windows 8 app for its industry-leading customer site, was created to give broadcast partners 24/7 access to screen the vast library of programs, as well as to easily access all the marketing materials needed to create and support launches.

Johnson & Johnson Services Inc.

Johnson & Johnson has developed a new Windows 8 app called the Digital Health Scorecard. Available in the Windows Store, the app provides consumers with a simple way to understand the state of their health and what they can do to lessen their long-term risk for developing chronic diseases such as diabetes, cancer and heart disease. According to the World Health Organization, these common conditions account for three out of every five deaths around the globe. The insight gained from the Digital Health Scorecard can help engage and motivate people to make small changes that can lead to healthier, happier lives.

Rooms To Go

Rooms To Go, a furniture retailer, has developed a Windows 8 line-of-business app that provides an intuitive, touch-enabled point-of-sale experience for customers, taking advantage of continuous connectivity. The app consists of a suite of mini-apps that allow the sales associates to stage the sales process and transaction in-store without leaving the customer’s side. Customers can also seamlessly browse the full line of available inventory through the app and conceptualize different room settings.

Bank of America

Bank of America has developed the Bank of America Mobile Banking app for Windows 8 that gives customers a digital experience that is optimized for the Windows 8 user interface and takes advantage of features such as Live Tiles.

App is in Windows Store (

PCL Construction

PCL Construction, a major construction company in North America and Australia, relies on technology to enable the business. PCL considered Windows 8 a promising new platform for improving the capabilities available to its employees, with a particular focus on field staff, executives and frequent travelers.

If you want to read more about this and other business related news check out the Windows for your Business blog at

I think it say a tremendous amount that companies are ready to use Windows 8 and the new OS’s infrastructure to support their businesses.  Granted some of these are private apps intended for the sole use of company related personnel but that again says a lot about their willingness to invest in this new ecosystem.

Source: Microsoft News Center