According to a tweet I just saw from the official NeedForSpeed Twitter account all Xbox Live users can now access the Need For Speed The Run demo on their Xbox 360 consoles.
Check out this page for download instructions and make sure you recommend the demo to a friend so you can unlock the 2012 Porsche Carrera S as a bonus car to race on the two demo stretches of road called Independence Pass and Desert Hills.
The demo is only available until 01 November 2011 and the entire game is due out 15 November 2011. Pre-orders are already being taken for Need for Speed: The Run – Limited Edition on Amazon.com and they are offering a pre-order bonus of a $10 Amazon Gift Card when the game ships to you. That will bring the price down to $49.99!
Enjoy the demo – it is a lot of fun to play.