Over the last few days since Apple released their iOS8 update for iPhone users Twitter has been lit up with complaints about the amount of storage, some say nearly 5GB, that was required to upgrade their devices.

That can be tough on a limited storage device especially when you have a lot of data stored on it.

I was reading and watching as iPhone users went through and began deleting photos and other files to free up the space so the gigabyte hungry iOS8 could be installed.

Well, here we are late on a Friday evening and Microsoft wraps up iPhone 6 Day with a brilliant marketing pitch for their OneDrive cloud storage service.

In a blog post on the official OneDrive Blog Douglas Pearce, the Group Program Manager for OneDrive, announced to iPhone users that they could have an extra 15GB of cloud storage on OneDrive just by using the Camera Roll.

They said they had been following the commentary about space issues on iPhones due to the iOS8 update and so they wanted to help out – even this late on a Friday night:

All you have to do is sign up for OneDrive and activate the auto upload feature for your camera roll sometime between now and the end of September, and you will get 30 GB of free OneDrive storage moving forward (15 GB base and 15 GB camera roll bonus). For those getting ready to install iOS8, this means you won’t have to delete a bunch of photos or apps to make room for the upgrade. For those buying a new phone, it means you can take all the high resolution photos and videos you want without worrying about the amount of storage you have.

Plus, in what can only be described as only the most timely move ever, they also offered the same Camera Roll bonus to Windows Phone and Android users of OneDrive cloud storage.

Can you imagine what the reaction would have been for them to only offer the extra storage to iPhone users?

Now just take that, flip the response, and watch OneDrive users tweet about their extra 15GB of cloud storage.

Absolutely Brilliant!

Mobile First, Cloud First – No Doubt.


Notice that there is no expiration date on that Camera Roll bonus either?