A price increase for subscribing to Amazon Prime has been rumored for several weeks now and it appears those rumors will become reality soon.

According to a graphic on Amazon’s home page the opportunity to lock in Amazon Prime at its current $79 per year pricing is being offered to customers.

In that graphic, which is posted below, they have crossed out $99 which seems to indicate that will soon be the higher price of the subscription at some point in the near future.


Currently Prime subscribers enjoy the following benefits:

  • Free two day shipping many items
  • No minimum order size
  • Instant streaming of over 40,000 movies and TV shows
  • Kindle Owner’s Lending Library

As this rumored price increase was discussed in the last several weeks there were reports that they would add a music streaming service to the offerings with the subscription but there is nothing indicated on the current Prime information page.

What do you think – is Amazon Prime still worth it at $99?