It would seem that as part of a revamp Twitter recently unveiled for its Twitter Ads site that access to its analytics are now open to anyone on Twitter.
According to The Next Web this free access was discovered earlier this week:
The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications earlier this week, as well as Danny Olson, a digital strategist at Weber Shandwick. Users simply need to head to the Twitter Ads dashboard and click on the ‘Analytics’ tab at the top of the page to access the new features.
It is in fact very easy to access the analytics by logging into your Twitter account on the web and then clicking on the Settings gear on the right side of the screen and then clicking on Twitter Ads. Your Twitter account credentials will give you access to the ads portal.
Once you get to the ads site just look to the left hand side of the screen toolbar for the word Analytics and click on that and then Timeline activity to access the data. At the time of this posting the Followers link on that menu leads to a page that states there is not enough data at this time to provide analytics.
The current level of analytics that gets displayed about your Timeline provide you with a summary of your outgoing tweet Timeline for the last 30 days and the chart looks like this:
It provides the number of mentions, follows and unfollows each day and on the left side provides the 30 day count.
Below that chart is info on your recent tweets including how many times it has been favorited, retweeted or replied to:
There is also a download button to get this info in a CSV file for you to keep.
Now this is all good and handy information to have at a quick glance if you want to measure the reach of your tweets and there are a lot of companies out there that want to do just that.
In fact, there are a lot of third party companies out there providing that kind of data to other companies and many make a good living at it.
Reminds me of how many third part developers were making some great clients for accessing Twitter until it became so difficult to be successful at it due to Twitter imposed limitations such as those experienced by Tweetro last year.
Could this initial trickle of access to Twitter’s own analytic data be a signal that Twitter is going to move in that same direction when it comes to providing tracking data for your tweets?
Something to consider.