Updated: Best Buy Store in Maryland Displays Microsoft Surface RT Next to Discount Electronics Table


8:00 PM Eastern Update: Well there has been a few more updates sent my way via Twitter including a response from Best Buy Support.

Here is a shot of the Surface RT display at a Best Buy store in Howell, New Jersey. Thanks Jason for sharing the pic. Not too bad in comparison to the original store shots we have seen.

@winobs @mcakins pretty sad @surface display In Howell, NJ @bestbuy why would i shop at your store??? #disgraceful

Another Twitter user shared this info with us about the Best Buy they visited:

Steve Stojanovski@stevestoj

@WinObs @halberenson yes I can believe it. Saw the Bestbuy display today. They had the surface upside down on the counter…

Steve Stojanovski@stevestoj

@WinObs @halberenson and the bestbuy associate told me the surface was more for business…

As I mentioned one of the reps on the @BestBuySupport account did reply to the story and other tweets:

Best Buy SupportVerified@BestBuySupport

@winobs I took a look at where the surface was placed and I’m not sure why it is on display in that manner. Thanks for the info! ^Kevin

Hopefully they will get some standardization out in the stores to properly display Surface RT to customers.


Update: Just had another friend on Twitter send me a photo of a Staples Store Surface RT display which looks much more professional than what Best Buy had below.  This store is located in Lubbock, Texas and the display is actually located on the other side of the store away from where laptops and desktops are on display. Not sure why it is not near the other PC’s and stuff but at least the display looks good.


Thanks for the picture Jeremy.


As everyone knows it was announced last week that Microsoft was expanding the retail availability for their Surface line of tablets by placing them in Best Buy and Staples brick and mortar stores. Those stores also made them available on their websites earlier in the week as well.

Today was expected to be the first day of the devices being in the physical stores and ready for sale.

One of my good Twitter friends, Dana Charter, visited the Best Buy store earlier today in California, Maryland and what he found there was, as he described it, horrible.

He shared these pictures of what he found with me:


This is the only signage that was out for the Microsoft Surface RT and it was taped to the side of the shelf they had the Surface RT on along with accessories. Glad they added the WOW !! for emphasis.


Here is a front view of the display table/area for the Microsoft Surface RT. As you can see it is the lock cage for the devices with one unit on display/setup and the accessories lined up on either side. Looks like it all barely fits on top.


Here is a wider shot of the location of the Surface RT display shelf. Notice it is sitting right next to the clearance table? Dana said it was lined up there right as you head towards check out.

Honestly, I think it is disgraceful to have the Surface RT displayed like this as if it is a discount device.

I wish Microsoft would require a certain level of display standards for their units so that Best Buy can not just do things like this. I am thinking it should be on an equivalent level of the tables most Best Buy Stores have the iDevices displayed on.

Now of course this is just one Best Buy Store.  Maybe, just maybe, others are doing the Surface RT much better.  Same thing goes for Staples.

Have you been out to a Best Buy or Staples and seen the Microsoft Surface RT display area? Please tweet us a picture at @WinObs or make a comment below with a link to the photo.

So what do you think about this display attempt at Best Buy?

Source: Dana Charter (@Reighvin)

15 thoughts on “Updated: Best Buy Store in Maryland Displays Microsoft Surface RT Next to Discount Electronics Table

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  5. This is how it was for Apple for so many years. Stores such as CompUSA that did carry Apple products, had them stuck unattended on a back shelf somewhere. That’s one of the big reasons Apple ultimately created their own stores where they could display their devices in the way they wanted.

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  9. Pingback: Staples Store Surface RT Display is OK – Only 32GB Models for Sale – No Accessories — WindowsObserver.com

  10. Went to local Best Buy and it was horrible. Microsoft Surface just one was sitting near the front with visible microsoft logo. I wanted to check if they have kept more and none was found. Amazon and apple has all the glory. It looks like Microsoft pancicked and made a last minute deal with bestbuy for microsoft surface. They were not in position to negotiate a better display position.

    Why microsoft stumbles on this stuff again and again? Also I have tried surface I don’t get why microsoft can’t give a single close button on right upper corner to close the apps. Especially when you check all the open apps in left corner.

    Same goes for the behavior for right swipe when no apps are running. Show some behavior which tells people that no app is running. I see people thinking touch is not working.

    I have been thinking about the touch offered on surface a lot and it almost feels cold compared to apple touch interface. When I touch icons on ipad, iphone I feel they respond one way or another. so they shake or they open..Why not give option to close with close button. Also when you go through explorer in desktop why not make explorer expand or magnify around the places you are touching. Just simple stuff and not being looked after.

    I wish microsoft good luck we need it to be successful to fight with apple madness!

  11. Picked one up at Best Buy in Williamsport, Pa yesterday. Nearly impossible to find but I saw one tucked in with the cheap mini laptops. The only signage was the price tag with Windows Surface in small print. The employee that helped me really knew his stuff though. I challenged him to sell out of them cause they were hard to find. The MS Store should steal him. The good side of that is they had what I wanted in stock.

  12. Our local Staples in East Lansing, Michigan has a very tiny table halfway towards the back of the store with two Surfaces set up. They are not displayed at the front of the store with all of the other Win 8 laptops and desktops. Not sure why. but like you I found this pretty disrespectful and amateur on Staples’ part… Granted, I did visit the Staples on the very day that the Surface arrived at the store. It is really disappointing that Microsoft does not require better merchandising of this product — as well as training of the Staples staff. One salesguy passed by as I was playing with the Surface and asked if I had any questions. I did, and asked one. His response was basically “I’m not really sure, I’m more of an Apple guy”. Very disappointing… I actually feel bad for Microsoft. They are not getting a level playing field by any stretch of the imagination, in the press, retails stores, etc.

    • Thanks for the comment and update. Shame Surface is getting this kind of under achieving exposure by the stores themselves. By the way, what was your question about Surface RT? I am sure we can help out.

  13. My local Best Buy has a much more rich Amazon Tablet display than any Microsoft display. All of the laptops are loaded and running Window’s 8, there is the iPad 4 & Mini display bridging the PC area with the Mac area. But not on RT devise aside from the little Acer they have parked next to the 30+ Android tablets.

    A coworker just received his RT, I have been living in the iOS culture since the day the iPad launched when mine arrived. I must admit the RT is a pretty good 1.0 attempt. I’m looking forward to the next couple of iterations. It’s getting very exciting in the mobile computing world.