The idea of wearing a gadget to track your fitness activity in everyday life isn’t exactly new. Fitbit’s did it with success while Jawbone spectacularly failed at it to the point the company offered refunds without even asking users to return the product.

Nike+ Fuelband is a slightly different setup if it proves to live up to the hype, its goal is to provide one simple measurement for every kind of activity.

How does it work?

It doesn’t count steps. It doesn’t ticker miles. What’s unique about Nike+ Fuelband is that it uses “oxygen kinetics” to figure out the amount of oxygen you’re using and then translates that input/output into a “universal currency” named Nikefuel. Everyone, whether you’re a basketball player or a football player or a life player or a PC game player, is measured with Nikefuel.

“NikeFuel means everyone can get recognition for activities they do,” said Durant. “It provides a scoreboard for your day and gets everyone moving.”
Jeter said, “You don’t have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.

The Nike+ Fuelband will be available for preorder starting today in the US at for $149.

To use Nike+ FuelBand, the following is needed:
• A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or
Windows XP (SP2)
• Internet access. Broadband is recommended.
• Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit