Modern Warfare 3 logged over seven million multiplayer hours on Xbox Live by the end of first day the game was available, representing a 19% increase of the 5.9 million hours clocked on Black Ops in the same time period. Other stats of note include over 3.3 million unique players on day one, up from 2.6 million for Black Ops.

MW3 also established a new five-day worldwide sales record of more than $775 million, exceeding the record of $650 million set a year ago by Call of Duty: Black Ops and the $550 million two years ago for Call of Duty: Modern Warfare 2. This means MW3 is the biggest launch yet of the entertainment industry.

“The Call of Duty franchise returned to Xbox 360 this year with another record-breaking launch. More than 7 million multiplayer hours were played on Modern Warfare 3 on day-one of launch on Xbox 360,” said Don Mattrick, president of the interactive entertainment business at Microsoft. “And with the exclusive first access to new multiplayer content, we’re proud Xbox 360 is home to the largest and most engaged Call of Duty community.”