I have just received a notice that Redbox is about to increase daily rental charges for all DVD’s. Interesting that it comes across in an email right before the weekend and takes effect on Monday, 31 October 2011.
They have posted a short FAQ at this page to explain how the price increase will impact late returns, passive sales, etc. and here are their answers as to why they raised the fees:
Why did you raise prices?
The price change is based on an increase in operating costs, including higher debit card fees that went into effect October 1. This is the first time in eight years Redbox has raised our daily DVD rental price.
Why did you pick $0.20?
The amount was selected to best offset expenses, while keeping our value commitment to customers. We conducted several months of testing and with careful consideration, decided the 20 cent adjustment would work best to keep prices as low as possible.
Is the new price just for the initial night or all nights?
The new price is the daily rental charge.
Are you raising prices on Blu-ray™ Discs and Video Games, too?
No, Blu-ray™ Discs and Video Games will stay at their current daily rates ($1.50 a day for Blu-ray Discs and $2 a day for games).
I wonder how much the whole Netflix fiasco played on their minds as they discussed making this decision?
Will this increase have any impact on your choice to rent from Redbox?