Target Is Not Selling a 40 Dollar PS3 Console


Update at 7:50 AM 17 Jan 2011 – At some point during the night both of the PS3 pages were pulled at Amazon and Target.  Now it will be interesting to see how the clean this up.  I wonder how many sales were made?

Update at 1:05 AM 17 Jan 2011 – For everyone who is commenting on the fact that the’s sales page for this item, which is fulfilled by Target, only shows details of a console being sold and therefore it should be honored needs to take a look at’s Pricing page and find this part:

With respect to items sold by, we can’t confirm the price of an item until you order; however, we do NOT charge your credit card until after your order has entered the shipping process. Despite our best efforts, a small number of the items in our catalog may be mispriced. If an item’s correct price is higher than our stated price, we will, at our discretion, either contact you for instructions before shipping or cancel your order and notify you of such cancellation.

This policy applies only to products sold and shipped by Sellers may follow different policies in the event of a mispriced item.

Emphasis is mine.  Target is the seller and therefore their pricing policy comes into effect which is the price is not confirmed until they ship the product.

No one is getting $40 PS3 consoles through this mistake – just a lot of cancelled orders.


No Virginia – Target is not selling a PS3 Console for just $39.99 although it looks like they are.


Yes the above screen shot does show a PS3 for sale for that price but if you scroll down a little further you will see the description is for the Sony PlayStation Move Sharp Shooter controller:

    The official PlayStation®Move sharp shooter provides the most intuitive and immersive control experience for shooter games. Its authentic design and precision ensure the most engaging gameplay experience. Easily accessible buttons and adjustable shoulder stock allow for hours of comfortable gameplay. Take aim and Move into the firefight.

Anyway, you can read more at Target Glitch Puts Sony PS3 60GB Price At $39.99; Expect Lot of Cancellations about the situation and what the results of a phone call to Target was about this.

Before all of you who placed the order get in an uproar about the mistake – Target is within their rights to cancel every one of the orders and not be liable for a penny of the mistake because of this on their Pricing Policy page:

Confirmed Prices and Pricing Errors
We cannot confirm the price of an item until your order enters the shipping process nor will we charge your credit card until your order enters the shipping process.

Please note that your Order Acknowledgment means that your order request has been received; it does not mean that your order has been shipped or that the price of an item has been confirmed.
Despite our best efforts, a small number of the items on our Web site may be mispriced. As part of our shipping procedures, we verify price before an item is shipped out.

•    If an item’s correct price is lower than our stated price, we charge the lower amount and ship you the item.

•    If an item’s correct price is higher than our stated price we will cancel your order and notify you of such cancellation via email.

The emphasis is mine.

So what do you think – should Target have some accountability here or does this line on their pricing page make it all right?

I am guessing there are a lot of people who are thankful that they do not simply adjust the cost to the right price and charge for it.

I guess that would not be fair either.

19 thoughts on “Target Is Not Selling a 40 Dollar PS3 Console

  1. i think target should honor their sale, its THEIR MISTAKE, and they should learn from it. if anything, it shows how many people look out for their good deals and products. They are a multi-billion corporation, one little funny and memorable goof-up isnt going to kill them. It will only make those buyers understand Target isnt stingy. And amazon sets those guidelines so that big corporations like Target look at it as another benefit and a more attractive offer/online seller. When those Target big shots look down the road 15 years from now they’ll say “HEY, remember when we sold those ps3 for 40 dollars?!?!?” “YEA!! i wish i got that memo!” Maybe if it were closer to the holiday season Target would’ve honored their sale.

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  3. In many states, they have laws that protect the consumer in such cases. Now even though this was an online purchase, in Texas they are required to honor the deal. If I receive a controller when I clearly have a printed page showing a console for 40 bucks, then target either owes me my full money back, or they owe me a ps3.

    The funny part is that the receipt my email sends me to shows me buying absolutely nothing for 40 bucks. I have the money to blow and the time to spare. I just want to see if I can get a console out of a local store because of my local laws. (If you check the return policies, you can return the unit to a local retailer.)

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  5. Well I was already charged. And I already got the expected arival date. Its supposed to be here by Friday! I can’t wait :)

  6. I dont see how amazon or target should be totally liable for this. It was a pricing mistake and not in a printed advertisement anywhere. Im sorry to the folks that thought they got a smoking hot deal but they are the only ones complaining. Seriously, can you expect a company to take a 260 dollar hit on an item because it was incorrectly listed? I would hope not America….. this wouldn’t happen in a brick and mortar store, only online.

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  9. There is a reason for truth in advertising laws and those laws should hold here. They clearly listed at the top of the page a 60 gig model PS3 for 40 dollars. regardless of what it says anywhere else on the page it is clearly advertised as the console complete with a picture of that console. Their pricing policy goes against laws that exist for that reason and those laws should be enforced if they do not adhere to them.

  10. If they dont sell it for the publish prices, they are going to get alot of heat, and their reputation will drop, but then again it would also be a major loss for target and amazon if they go through with it, i guess we will just have to wait, and have our fingers crosses

      • …any company can lose credibility. I don’t use amazon very often like a lot of other people, and if they don’t fulfill all orders then I am a LOT less likely to feel comfortable when ordering from them.

  11. Here when chains abused situations like these, we voted laws to make them accountable for the prices they display. Law > store policy

    • exactly… Also… if a smaller website “accidentally” did the same thing and drew a LOT of traffic from it, they would probably get in trouble for it. I’m not saying that Amazon did it on purpose for the traffic because that’s not very logical, but the idea is the same.

  12. i made the call to & the chat to to check on it earlier today when i saw it. i read a lot of comments while researching it. people were saying target & amazon should honor the item & price, but most really did not expect it to happen. it remains, “if it seems too good to be true, it probably is” :P

    • They are under no obligation to honor the mistake as their pricing policy states. I am more surprised they have not corrected it yet – been up there all day.