Yesterday comScore released details concerning online video viewing during the month of November in the United States. There is at least one number that should be no surprise to anyone.
Here is a snapshot of the report:
- 172 million U.S. Internet users watched video online
- Those viewers had a total of 5.2 billion viewing sessions
- That equates to 884 minutes of viewing per viewer or almost 15 hours
- 84.2% of U.S. Internet users viewed video online
- Average length of content was just over 5 minutes
Top 10 Video Content Sources (ordered by unique viewers):
|
Site(s) |
Unique Viewers |
Minutes Per Viewer |
|
|
145,829 |
271 |
|
Yahoo! |
61,803 |
26 |
|
VEVO |
50,320 |
85 |
|
AOL |
47,687 |
30 |
|
Viacom Digital |
47,282 |
55 |
|
Facebook.com |
42,500 |
16 |
|
Microsoft |
35,348 |
50 |
|
Fox Interactive |
31,552 |
18 |
|
NBC Universal |
29,192 |
20 |
|
Turner Digital |
27,714 |
24 |
As you can see no one comes close to YouTube, a Google site, in reach and minutes viewed. Plus it shows that a lot of people get pulled down that rabbit hole of video viewing after viewing a video.
Yeah this rabbit hole – the Up next video choices that come up after a video finishes. Who hasn’t looked up 30 minutes later and wondered how on Earth did I get to this video!
