This infographic takes a look at how the top non profits use social media to engage people for discussions about their causes. The graphic comes courtesy of CraigConnects.org which was founded by Craig Newmark the creator of Craig’s List.
Newmark, who often speaks at conferences on the value of social media outreach for nonprofits, said it appears that income does not increase a nonprofit’s visibility and interactions in the social media world. As shown on the infographic, some of the most social media savvy organizations are in the bottom quarter bracket in terms of income, yet they are clearly active on social media.
"The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better," said Newmark.
Visit Newmark’s Facebook page for the infographic, which includes an explanation of the methodology and sources used in its development.