It can be a challenge in any industry and with any product to communicate what it is in just 30 seconds.

However, that does not keep companies from trying to expose the general public to their devices and/or services.

For many people this 30 second commercial will be the first exposure they have to Microsoft’s upcoming Surface Pro 3.

Does it do enough to generate the follow on engagement to bring consumers online or into a brick and mortar store to learn more about the device?