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No really – it was literally a big Windows Phone day in New York City yesterday.  Check it out:

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Microsoft designed Windows Phone around one simple concept: People belong at the center of the phone experience.

To demonstrate this approach, Microsoft put real people inside a giant six-story phone in New York City’s Herald Square to bring to life the phone’s key features and experiences. A life-size “Plants vs. Zombies” battle highlighted the phone’s rich Xbox LIVE gaming experience, while Far East Movement brought the Music + Video Hub to life with a live lunchtime concert for hundreds of fans in. The theme of the day — connecting people — was underscored when a New York man proposed to his girlfriend from inside the Me Tile of the giant phone.

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The premise behind this big Windows Phone was to celebrate the newest handsets to enter the U.S. market (pictured above): 

• The Samsung Focus S builds on the success of the award-winning and highest-selling Windows Phone in the U.S., the Samsung Focus. Also available from AT&T for $199.99, it features a brilliant 4.3-inch Super AMOLED Plus display, a 1.4GHz processor, 4G-capable speeds and an incredibly thin profile at 8.55 millimeters; it also includes an 8-megapixel camera.

• In addition, the Samsung Focus Flash is designed to hit the market packed with value at just $49.99. Its 3.7-inch Super AMOLED screen will both fit in pockets and be light on pocketbooks, with the full power of Windows Phone 7.5 inside. As fast and lightweight as it is compact, it runs a 1.4GHz processor and has a 5-megapixel camera.

• Crafted from a single piece of polished aluminum, the HTC Radar 4G from T-Mobile offers a premium, unique design along with a vivid 3.8-inch screen. Running on America’s Largest 4G Network, the HTC Radar 4G is available at T-Mobile stores nationwide for $99.99 after a $50 mail-in rebate card with a two-year service agreement.

• Also coming soon is the HTC TITAN from AT&T. With the largest screen of any Windows Phone, the TITAN is perfect for multitasking and making your entertainment and photos come to life. Sporting a 4.7-inch screen and an ultraslim, 9.9-millimeter design, it is unlike anything you’ve ever held before. The TITAN is 4G-capable and is equipped with a 1.5GHz processor and an 8-megapixel camera with dual LED flash.

Microsoft and Spotify also announced the release of the Spotify App for Windows Phone 7.

These videos from the event were posted on Microsoft’s YouTube page:

And from The Verge this behind the scenes tour of the inside of the big Windows Phone: