Netflix Selects Microsoft’s PlayReady For DRM on Netflix Devices

I wonder how much their existing partnership on the Xbox and Xbox Live played into this agreement?

This adoption will enable Netflix members to instantly watch thousands of TV episodes and movies over the Internet on a wide range of new devices such as Internet TVs, Blu-ray disc players, home theater systems, video game consoles and other devices from a broad variety of consumer electronics manufacturers.

Today’s agreement, which makes Microsoft PlayReady the primary content protection technology for Netflix partner devices and applications, underscores the benefits of PlayReady as a flexible, reliable and scalable content protection technology. Netflix already deploys PlayReady to enable all instant streaming scenarios on Windows-based PCs and Macs. The company expects the first Netflix ready devices beyond computers to incorporate Microsoft PlayReady as early as this summer. The Netflix ready device program, which launched in 2007, already has dozens of devices on the market that use Windows Media DRM.

You can read more about Microsoft’s PlayReady technology here – http://www.microsoft.com/playready.

Read the entire press release – Netflix Taps Microsoft PlayReady as Its Primary DRM Technology for Netflix Ready Devices and Applications

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Richard Hay  (3359 Posts)

Richard is the Owner of WindowsObserver.com and has been involved in tech for over 25 years. His first website – AnotherWin95.com – came online in 1995. Back then he used GeoCities Web Hosting for it and what you see here today is the result of the work he has continued on the site since 1995. In January 2010 his community contributions were recognized by Microsoft when he was awarded the Most Valuable Professional (MVP) Award for Windows Desktop Experience. In January 2011 he was renewed as a Microsoft MVP but in a new category called Windows Expert - Consumer and in January 2012 he received the award for the third time.